About Us

Amarci is a family-owned skincare business, started by two cousins - Jason and myself (Greta). Jason grew up on the Big Island of Hawaii and my mom would send me from San Francisco to spend summers there as a child with my extended family. The natural, rugged beauty of the island, the warm culture of the people there and spending long summer days in the sun were both an important part of Jason and my upbringing and shaped our life’s philosophies. 

As we both got older, those long days spent in the sun started to have new implications, particularly for our skin. Sunspots would appear, along with the usual wear-and-tear that skin goes through during the teenage and young adult years - acne, scarring and the formation of fine lines. In our late 20s/early 30s, Jason and I both felt a newfound appreciation for sunscreen and restorative skincare. Taking care of my skin became a crucial part of my daily self-care routine, a short bit of time in my long, busy day carved out simply to be present in the moment and do something valuable for myself, and in a way, my future. This self-care time became especially important during COVID, when the stresses of our world felt overwhelming and unmanageable. I think many others can relate when I say my self-care routine felt like a reprieve.

Through a family connection on the Big Island, Jason and I were serendipitously introduced during COVID to Hawaiian Astaxanthin - Amarci’s “hero” ingredient. Astaxanthin is a potent antioxidant - 6,000 times more powerful than vitamin C - that's derived from microalgae grown in Hawaii. Astaxanthin is responsible for giving salmon, shrimp, and flamingos their vibrant pink color. In skincare, it's used for its unique ability to neutralize free radicals caused by environmental aggressors like sun exposure and pollution. The damage from these free radicals can accelerate skin aging, leading to wrinkles, fine lines, and changes in skin texture and tone. Astaxanthin's strong antioxidant properties are vital in protecting the skin against this damage, reducing inflammation, and improving the skin's hydration levels.

We learned about Hawaiian Astaxanthin only tangentially, but when understanding the powerful properties of the microalgae product, we wondered why it wasn’t already being utilized for skincare. In our research, we found that while Astaxanthin is already fairly popular in Asia as a skincare antioxidant, it’s relatively unknown in the States.

This led us to develop Amarci - a skincare line centered around Hawaiian Astaxanthin. We chose the name Amarci, which means “to love” in Italian, as a tribute to the self-love and self-care we hope Amarci users feel through using our skincare.

Welcome to our journey,

Greta & Jason


P.S. If you read this far come say hi! You can email us at greta@amarciskin.com or jason@amarciskin.com.